Melvita Dentifrice Haleine Pure Review

Melvita Dentifrice Haleine Pure Toothpaste
Melvita toothpaste

Product Name: Melvita Dentifrice Haleine Pure

Product Description: Melvita Dentifrice Haleine Pure is authorized by law, but the question is if this is the best natural toothpaste on the market, and the simple answer is no.

  • Teeth Cleaning - 88
  • Health Rate - 77



  • Fluoride-free
  • SLS Free
  • Does Not Contain Saccharin
  • Does Not Containe Betaine


  • Contains Sodium Benzoate

Melvita, as a company, is well known for its organic products. They have many natural cosmetics products. They also create very natural toothpaste. Melvita Dentifrice Haleine Pure is 99.66% natural product. So keeping that fact in my mind, I need to give it a good grade or maybe no?Melvita toothpaste
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Melvita Toothpaste Ingredients

With all ingredients being natural, Melvita toothpaste is rated high in natural toothpaste brands’ reviews. Melvita toothpaste contains no carrageen, no fluoride, and no sulfates. But it contains a few ingredients that you should better avoid:

  • Hydrated Silica – better evade this element because it can damage your enamel, and you don’t want to do that with toothpaste that should help your teeth and not harming them.
  • Sorbitol – is an artificial sweetener, and I don’t understand why they need it. It is used to mask the horrible chemical taste, but if Melvita toothpaste is 99.66% natural, why they need to disguise the bad taste?
  • Glycerin – to prevent remineralization and helps in demineralization, but do we want this?
  • Cellulose Gum – can also harm your enamel, just like hydrated silica.
  • Sodium Benzoate – is very interesting stuff inside this so-called natural product. This element is preservative, in high dosage, lethal to humans, and also neurotoxin to aquatic animals. This component, when used in combination with citric acid or vitamin C, is cancerogenic. And if you read the label on Melvita Dentifrice Haleine Pure, you will see it contains citric acid. So, in other words, Melvita is selling you cancer. But things worsen; sodium benzoate is also destroying mitochondrial DNA, which can lead to faster aging. Many people seek healthy products and use organic products to get closer to nature. But consuming things that can destroy your DNA is very unnatural and should be forbidden by law.
  • Betaine – can make your mouth dry, so if you already have a problem with dry mouth, you should avoid toothpaste containing this component.

There are many other questionable ingredients on the list. I will not check all of them; it is enough just to read about sodium benzoate, and you should know that your health should avoid Melvita Dentifrice Haleine Pure.

Overall, Melvita did a bad job. They didn’t pay attention to the ingredients they use. Not sure if it is because of the money because this product is costly and not healthy. Or is it maybe that they just don’t care. They think that only putting a labeled natural or organic on their toothpaste will make the sales. They believe that their customers are dumb and won’t check ingredients. Well, I have bad news for Melvita. We did check them, and we have done this review to help you decide if you wish to risk with Melvita or buy another toothpaste. Yes, their product is natural, yes they don’t use Fluoride and Sodium Lauryl Sulfate but I m afraid for serious natural products buyers this is just not enough!

UPDATE 20.02.2015 :
I have received a message with more details from Melvita Laboratory. They say that Betaine is no longer used in the formula. Unfortunately, Amazon didn’t update their info, or they are selling old formulas.

Message from Melvita:” Our formula of toothpaste launched almost one year ago doesn’t contain any betaine in its formula. We think that Amazon didn’t update its specs or doesn’t sell the new formula. The more trustworthy source is our official websites for any information concerning our products. “

The combination of citric acid and sodium benzoate is not safe. But, by the law, Melvita just says that this combination is allowed. They also say that there are no studies about a carcinogenic mixture of citric acid and sodium benzoate.

Message from Melvita: ” Concerning the citric acid and sodium benzoate combination, our Lab confirms us that this association is authorized by all laws and regulations in the world at some levels. We use these ingredients at a very lower rate than those authorized, which guarantees consumers’ security. Today, no scientific study demonstrates any carcinogenic activity of these components in combination. “

But if you search Benzene (benzene is a product of combining sodium benzoate and citric acid), you will see that this component is cancerogenic. I know sodium benzoate and citric acid levels are minuscule in toothpaste and most probably are not so dangerous as if you are drinking soda drinks. However, soda drinks have a higher amount of benzene. And linking this component to cancer, many beverage companies are dumping benzene and all combinations that can create this dangerous element.

We will be happier if Melvita doesn’t use this combination. But with all details and more info from Melvita, I will raise the rate of this toothpaste. If they dump sodium benzoate rate would go higher; maybe shortly, we see this since they care about their customers.

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